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Beauty is an attitude- a state of being that reaches beneath the surface of life. Our belief in this simple truth underlies why we've come to be known as the most preferred supplier of makeup and beauty products in the region. Our

product reflects the health, beauty, and diversity of those who use it. Our opportunity enables the pursuit of beauty as it relates to the comforts of life, work, home, and family. And our vision guides us toward a beautiful future, inspired by the successes of our first three years. True to our reputation as innovators, we've created a proprietary new kind of success--the kind that's more than skin deep. The kind of success you can count on.

 

Vision statement:

An enlightened and delighted customer benefiting from cost effective and value added selection of exquisite, superior quality Hair, Skin, Beauty & Cosmetics Products.

 

Mission statement:

To provide premium and affordable products that fulfill customer requirements through skilled and committed staff maximizing return on investment to the shareholders while upholding business and social values.

 

Values:

The company upholds the following values as a guideline to its operation and business transactions.

 

  • Customer Value

  • Flexibility / Adaptability

  • Social Responsibility

 

Products & Services: We are a leading reseller and partner for major cosmetics brands in Kenya today. We provide wholesale Cosmetics, Make-up, all forms of Nail fashion along with our top of the range hair and beauty supplies to all parts of Kenya and the Eastern African region. We support our customers with services that help them Discover the greatest selection of exquisite, superior quality Hair, Skin, Beauty & Cosmetics Products. We stock the whole variety at the most competitive prices within this range.

 

Locally Manufactured Products: Reselling a range of products within the following areas of specialization - Nice & Lovely (Inter-consumer products), Tiger Haco brands (TCB, Miadi etc), Venus products, Unilever Beauty Products range, Darling range of products, Beula products, Caflon Ear Piercing and Care, Luron Products, Revlon Professional products , Creme of Nature, Nivea products, Angels among many more.

 

Imported Products: The major brands in this category include Ahava · Almay · Artistry · Aveda · Avon · Bath & Body Works · Benefit · Biotherm · Bobbi Brown · The Body Shop · Bonne Bell · Burt's Bees · Cargo · Carol's Daughter · Clarins · Clinique · Coty · CoverGirl · Creme 21 · Daigaku Honyaku Center · Dr. Hauschka · Eden Allure · Elizabeth Arden · Estée Lauder · Eyes Lips Face · Fabergé · Hard Candy · Helena Rubinstein · Kanebo Ltd. · Kao Corporation · Kevyn Aucoin · Kiehl's · La Mer · Lancôme · Laneige · Laura Mercier · Laura Mercier Cosmetics · Lise Watier · L'Oréal · L'occitane · Lush · MAC Cosmetics · Mary Kay · Max Factor · Maybelline · ModelCo · NARS · Natura · Natural Wonder · Neal's Yard Remedies · Neutrogena · Nexxus · Nivea · O Boticário · Oriflame · Origins · Paula Begoun · Red Earth · Revlon · Richard Hudnut · Rimmel · Sephora · Shiseido · Shu Uemura · SK-II · SkinCeuticals · Stila · Ulta · Ultima II · Urban Decay · Vichy · Victoria's Secret · Vie at Home · Wella · Yves Rocher

 

Business competitiveness: Our focus is in customer satisfaction. Our products offer affordable and high quality design to enhance your natural radiance.

 

Quality policies: We ensure continuous improvement in processes, people, and branding in order to comply with world’s best practices for quality management. We work with manufacturers who are certified by reason of compliance to ISO standards, and in Kenya with KEBS registered manufacturers.

Our Service Delivery model puts the customer first. It reflects our unique ability to adapt in a competitive and changing market, with evolving customer needs. From our comprehensive knowledge base to our service-oriented delivery, we focus our efforts on maximizing your benefits as the customer:

 

 

Product Lines:

 

Face

Concealer · Foundation · Powder · Rouge · Primer · Veil · Cleanser · Toner · Moisturizer · Anti-aging cream · Botox · Facial · Bleaching · Facial toning · Permanent makeup

 

 

Lips

Gloss · Liner · Plumper · Lipstick

 

 

Eyes

Liner · Eye shadow · Kohl · Mascara · Eyelash extensions · Eyelid glue

 

 

Hair

Styling · Shampoo · Conditioner · Styling product (Gel-Mousse-Pomade-Spray-Wax) · Removal (Waxing-Threading-Shaving-Chemical-Electric-Laser-IPL)

 

 

Nails

Nail polish · Manicure · Pedicure · Buffing · Artificial nails

 

 

Body

Body powder · Cosmetic surgery · Cold cream

 

 

Reones' strength in the cosmetics business is based on low-priced goods and low profit margins. "We have excellent connections and contacts with Dubai, Far East (China, Korea, Thailand, Malaysia etc) and European suppliers and are able to offer their products to African buyers at very competitive prices due to the fact that we operate on low profit margins and a very low-cost environment in terms of import related tariffs," says Regina. "As such, Kenyan buyers are very happy to deal with us and we have a large number of repeat orders from them," she says.

 

Our business is very happy with its dealings with Nairobian buyers. "We are keen to expand our presence in Eastern Africa and are looking forward to much greater business volumes in the coming months and years," she says.

 

At Reones Beauty & Cosmetics Supplies, you are more than just a customer, you are a partner. We work with each client to develop unique, cost-effective solutions. Reones Beauty & Cosmetics Supplies works with you to understand and fulfill Health & Beauty needs.

Reones Beauty & Cosmetics Supplies’ services are available when you need them. We offer our services to our customers with a passion and advice them free of charge on the best options to go with.

We are now specializing in Nail Salon & Spa Equipment, Tools and Supplies

Common manicure/pedicure tools include:

  • Bowl of warm water or fingerbath

  • Cuticle nipper (cuticle knife, cuticle clipper)

  • Cuticle pusher

  • Foot bath (pedicures)

  • Manicure table

  • Nail art brushes/tools

  • Nail brush

  • Nail buffer

  • Nail clippers

  • Nail file (usually an emery board)

  • Nail scissors

  • Orangewood stick

  • Pumice stone / foot file (pedicures)

  • Rubber thimble-like object (used to help open polish)

  • Toe separator (pedicures)

Common manicure/pedicure supplies include:

  • Cotton balls/pads

  • Cuticle remover

  • Hand cream

  • Hand towels

  • Massage lotion

  • Mild scrub

  • Nail jewels (often self-adhesive)

  • Nail polish

  • Nail polish remover or nail polish remover wipes

    • Base coat polish & ridge filler polish

    • Color varnish

    • Top coat or sealant

For decoration (optional):

  • Fimo/Nail art cane slices

  • Flocking Powder

  • Glitter

  • Sanitizing spray/towels

  • Small dried flowers

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